Experts working with Yandex.Direct closely use the following tools:
Search – Search Ads
YAN (Yandex Advertising Network) – advertising on Yandex partner sites and its resources;
Retargeting – returning customers who have visited the site.
Since these are relatively simple and straightforward tools, the results of which can be easily predicted and measured.
Whereas media campaigns in this matter are more difficult and incomprehensible, especially for novice professionals.
And yet, having understood this tool, you will understand that with its help you can not only appear to as many users as possible, but also significantly strengthen your advertising campaigns by outbidding competitors.
Features of Display campaigns in Direct
According to Yandex classification
Display campaigns are image-based banner advertising, an auction product in Yandex.Direct with a wide range of targeting settings to reach the desired audience: targeting by key phrases or audience profile and paying for impressions.
From this definition, a number of important features of display campaigns in Yandex can be inferred, and its differences from image ads in YAN.
Let’s start at the end:
Pay for impressions
One of the most important features and differences from image ads in YAN. The payment model is not per click (CPC), but per thousand impressions (CPM). Payment is only for real impressions.
A real display by Yandex standards is when at least 50% of the banner is in the visible area for at least 2 seconds. That is, we will not pay for those who just flipped through the banner.
Speculative operations in the foreign exchange and stock market. Work with futures and indices on CME. Work on FORTS and RTS. Development of portfolios and investment strategies for clients. Knowledge of technical (price charts of various types, indicators and oscillators, trends, channels, support / resistance levels) and fundamental analysis, take note of news. I work according to my trading strategy in compliance with the rules of capital management and risk management. Development of trust management strategies. Technique of order execution, placing and changing protective stop-losses, hedging.