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Website on CMS or website builder: what to choose?

A website builder today is as complete a web development tool as any other.

What is a website builder

A website builder is an online service (website) where you can create your own website without programming skills. Building a website without special skills is the main idea of ​​all website builders.

How the traditional web development cycle differs from building a site in the designer

Creation of a website on a constructor allows you to skip some stages of development, without which a website on a CMS is difficult to imagine. In most cases, a website constructor excludes the most expensive specialists – programmers from the work. All this reduces the time of work and the estimate for the site.

A traditional development cycle, for example on a popular CMS, looks like this:

  1. collection of semantics;
  2. website structure design;
  3. site design;
  4. HTML layout;
  5. setting up hosting and installing CMS for hosting;
  6. preparation of the admin panel and implementation of typeset templates in the CMS;
  7. functional programming and testing;
  8. filling the site.

Not all studios perform the first two stages. The third stage is often replaced with a ready-made template (paid or free). It depends on the project budget.

Building the site using the constructor:

  1. collection of semantics;
  2. website structure design;
  3. site design;
  4. site assembly from ready-made blocks or in the block editor (including HTML-code);
  5. functional programming as required.

The first three stages are done when the budget allows. Programming is done only when necessary.

Website on CMS will require you to know the CMS itself, basic knowledge about hosting and, as a rule, skills in HTML layout (or better, a full-fledged front-end stack: HTML5, CSS3, JavaScript) and the programming language on which the CMS itself runs (usually PHP). All these skills are rarely combined in one person. More often one specialist is engaged in the front-end, and another is engaged in the back-end. That is, at least two are needed. And if you consider that programmer designers are usually mediocre, then you also need a web designer. If you want a custom design, of course. The bottom line needs three. This is the basic minimum of a web studio (plus a project manager who will manage this team). Or it will be a team of freelancers that you will manage yourself.

Since the creation of a website on a CMS contains more stages than a website on a constructor, it will take more time.

The site on the CMS is usually made by several specialists and 2-3 stages longer.

Website on the constructor can be assembled without any programming knowledge. And yourself. Or add the necessary specialists. For example, if you connect our web designer to work, he will not only develop an individual design, but also assemble the entire site. You can start with one person.

The site on the constructor is assembled by one person.


  1. You can independently assemble a site using a constructor from ready-made blocks: it will turn out clumsy, but you will have a site. It’s free.
  2. A website on a constructor can be assembled by one designer and you will have a mature full-fledged website that your competitors will envy. Pay for a designer’s work.
  3. You can order a website on the CMS. Get outwardly the same as in the second paragraph. Pay for the work of 4 specialists.

Which is better: a website on a constructor or a website on a popular CMS

Surely this is the main thing that you want to know: which is better? There is no definite answer. A website builder is not a special path. And another way to create a website. As independent as developing on a CMS or creating a website from scratch without a ready-made CMS.

Choose a site platform based on your objectives. If you want a free consultation, write to us on WhatsApp:


Next, I’ll list the pros and cons of a website builder so you can figure it out better.

Pros of a website builder

  1. Undoubtedly site build speed… A website with an individual turnkey design takes a designer from 7 to 14 days. The same site on the CMS will require twice or three times more time.
  2. Low entry threshold – you can start on your own and for free.
  3. Professional looking website worth the work of one web designer… Four people need to pay for a website on CMS.
  4. Easy upgrade if necessary. Blocks can be copied, deleted, hidden. Edit them yourself.

Cons of a website builder

  1. The website builder is suitable for creating a landing page, a small online store, a promo page, a company website from a small number of pages, a startup cover. Not suitable for serious sites: corporate content site, adult online store, functional site (cover only).
  2. Dirty code… Website builders have convoluted junk code. This is a price to pay for the simplicity of a generic block editor. Google-Yandex doesn’t like this code.
  3. Bad code promises problems with SEO. Website promotion on a website builder causes additional problems.
  4. Not the most user-friendly interface administration. And you will not influence it in any way.
  5. Limited functionality and the possibility of integrations.


The website builder has firmly established its niche. It is a complete web development tool. Website builders are more profitable than traditional web development in a number of cases. For example, it is advantageous to run the links “inexpensive site + contextual advertising” on a website builder. With the help of a website builder, it is convenient to test a business idea: start with a fast website and check the demand for your product.

Website builder is an alternative to the full cycle of web development, when you need a simple website in a short time.

A website builder is not suitable for a complex content site, an online store, or a functional service site. A website builder has additional problems with SEO promotion.

An effective, memorable website with a constructor will only work in the hands of an experienced web designer.

Want to know if a website builder is right for you or not? Write to us on WhatsApp:


Moris Akline
About author

Speculative operations in the foreign exchange and stock market. Work with futures and indices on CME. Work on FORTS and RTS. Development of portfolios and investment strategies for clients. Knowledge of technical (price charts of various types, indicators and oscillators, trends, channels, support / resistance levels) and fundamental analysis, take note of news. I work according to my trading strategy in compliance with the rules of capital management and risk management. Development of trust management strategies. Technique of order execution, placing and changing protective stop-losses, hedging.
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