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Ideal length for social media posts


Reduce texts, replace complex constructions with simple ones, omit adverbs, jargon and stationery.

3. Video: 30 to 60 seconds.

For a video, the main indicator of recording efficiency is the total viewing time.

Kinetic Social analyzed 2 billion ad impressions in 2016 and found that 44% of videos between 30 and 60 seconds in length are watched to the end. For videos shorter than 30 seconds, this figure is 26%, longer than two minutes – 31%. Facebook users prefer to watch short videos between 30 and 50 seconds long.

Keep your videos short and engaging.

Ideal post length for Instagram.

Instagram is a visual platform. But here, too, the right combination of words can increase the engagement of any photo and video.

The number of likes and comments is incredibly important for this social network, because popular posts are much more likely to get to the top of the results.

  1. Organic publications: 138 to 150 characters.

On Instagram, the description can be up to 2,200 characters long. But most users quickly scan feeds, which is why you shouldn’t use the entire limit.

2. Advertising publications: 125 characters or less.

Instagram recommends not using texts longer than 125 characters for advertising. Short descriptions are easier to digest.

3. Instagram hashtags: 5-9 per post, each shorter than 24 characters.

You can add up to 30 hashtags to one post on this social network. But don’t clutter up your content, it won’t help increase your visibility.

According to TrackMaven’s research, posts with 9 hashtags have the highest engagement rates.

The most popular hashtags are no longer than 24 characters.

When choosing keywords, it is better to focus on quality, not quantity.

The ideal post length for YouTube.

YouTube is a popular search engine that uses text to rank 400 hours of videos uploaded to servers every minute. This is why it is important for marketers to consider not only the length of the videos, but also the size of the headlines and descriptions.

  1. Video: 3 minutes.

The most important metric for YouTube content performance is retention. The average length of the top 50 YouTube videos is 2 minutes and 54 seconds.

2. Headings: 70 characters.

Limit the length of titles to 70 characters, including spaces. Any additional text in the search results will be truncated.

3. Description: 157 characters.

Add keywords in the first 157 characters of the description, as this is the segment of text that is displayed in the snippet.

The ideal length of posts for VKontakte.

On the VKontakte social network, photos receive the most likes, but the texts attract the most comments.

  1. Post length: less than 100 characters or 700-800 characters.

The most popular posts are those with text shorter than 100 characters and from 700 to 800 characters:

Be sure to test posts of different sizes to determine the most effective strategy.

Moris Akline
About author

Speculative operations in the foreign exchange and stock market. Work with futures and indices on CME. Work on FORTS and RTS. Development of portfolios and investment strategies for clients. Knowledge of technical (price charts of various types, indicators and oscillators, trends, channels, support / resistance levels) and fundamental analysis, take note of news. I work according to my trading strategy in compliance with the rules of capital management and risk management. Development of trust management strategies. Technique of order execution, placing and changing protective stop-losses, hedging.
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