Reduce texts, replace complex constructions with simple ones, omit adverbs, jargon and stationery.
3. Video: 30 to 60 seconds.
For a video, the main indicator of recording efficiency is the total viewing time.
Kinetic Social analyzed 2 billion ad impressions in 2016 and found that 44% of videos between 30 and 60 seconds in length are watched to the end. For videos shorter than 30 seconds, this figure is 26%, longer than two minutes – 31%. Facebook users prefer to watch short videos between 30 and 50 seconds long.
Keep your videos short and engaging.
Ideal post length for Instagram.
Instagram is a visual platform. But here, too, the right combination of words can increase the engagement of any photo and video.
The number of likes and comments is incredibly important for this social network, because popular posts are much more likely to get to the top of the results.
- Organic publications: 138 to 150 characters.
On Instagram, the description can be up to 2,200 characters long. But most users quickly scan feeds, which is why you shouldn’t use the entire limit.
2. Advertising publications: 125 characters or less.
Instagram recommends not using texts longer than 125 characters for advertising. Short descriptions are easier to digest.
3. Instagram hashtags: 5-9 per post, each shorter than 24 characters.
You can add up to 30 hashtags to one post on this social network. But don’t clutter up your content, it won’t help increase your visibility.
According to TrackMaven’s research, posts with 9 hashtags have the highest engagement rates.