Client: an online store that sells hair cosmetics.
Objectives: To improve the efficiency of retargeting and increase reach through the use of smart banners, dynamic search ads and automated strategies.
I will make a reservation right away that in this case we will not touch on search campaigns and YAN. Here we will focus exclusively on how automated strategies work in smart banner campaigns and a dynamic campaign.
Let’s start with retargeting. After analyzing the client’s current state of affairs, we noticed that a campaign configured for retargeting shows an extremely low result – both in terms of the number of conversions and the cost of the order.
Speculative operations in the foreign exchange and stock market. Work with futures and indices on CME. Work on FORTS and RTS. Development of portfolios and investment strategies for clients. Knowledge of technical (price charts of various types, indicators and oscillators, trends, channels, support / resistance levels) and fundamental analysis, take note of news. I work according to my trading strategy in compliance with the rules of capital management and risk management. Development of trust management strategies. Technique of order execution, placing and changing protective stop-losses, hedging.