This will lead to a shift from the need to assess the needs of the store to the need to fully meet the needs of customers. The consequence will be structural changes in the economy, with serious implications for manufacturers and supply chains. In the post-imaginary fast-paced world, augmented reality shopping will play an increasingly unique and important role.
In this future, shoppers no longer shop through a catalog of products, but instead choose a type of product – be it pants, a car, or a dining table – and then interactively swipe their fingers across the screen to achieve the perfect size, color and style of the product. Then they virtually try on clothes or try the product in any environment – and all this without leaving home. Augmented reality (AR) and 3D technologies turn such situations into reality.
Today, more than 1 billion smartphones and tablets will technically “pull” AR. Augmented reality superimposes digital content into the user’s real environment. This greatly enhances the standard experience of online shopping visitors. At the same time, AR technology can be implemented both in a mobile application and on a web platform without the need to download the application.
Augmented reality helps
Shopping takes place in a wide variety of places: from home, on the go and in the store. AR shopping gives customers more information about a product, interact with it without leaving home, personalize it or customize the design to their liking, and immerse themselves in emotions along with the brand. So the buyer feels more confident when choosing a product. Almost all of the benefits of AR can be enjoyed by retailers who sell standardized products with customization options. For example, car sales are perfect for AR: a standard set of models and customization options.
The benefits of AR in retail include cost savings through fewer returns, better shopping experience, more items in the cart, and more.
An essential but costly area for building trust in online stores is the return policy as a form of guarantee. This can be disadvantageous if the delivery lies with the seller. AR does not change anything in the return policy, but it helps the buyer to better understand whether the product is suitable using visualization and subsequently does not even address the need for a return.
According to a study by Retail Perceptions, 71% of consumers will shop more often at the store where a retailer offers AR. A third of shoppers are already using AR, and 47% of them would prefer to use the technology in online stores.
The ability to visualize a product, modify specifications and customize them in real time increases the likelihood that shoppers will include additional accessories and customizations in their shopping cart.
In addition, with the help of an AR application, you can stand out in the market. Most often this is implemented in the form of a promotional application, for example, such as the one we developed for Garnier. A promo application is a one-time story that has a viral effect. If an entire online store will have the opportunity to virtually “touch” the goods, then a competent marketing strategy will help win competition and take its rightful place in users’ devices for a long time.
Speculative operations in the foreign exchange and stock market. Work with futures and indices on CME. Work on FORTS and RTS. Development of portfolios and investment strategies for clients. Knowledge of technical (price charts of various types, indicators and oscillators, trends, channels, support / resistance levels) and fundamental analysis, take note of news. I work according to my trading strategy in compliance with the rules of capital management and risk management. Development of trust management strategies. Technique of order execution, placing and changing protective stop-losses, hedging.