In difficult times, those whose name is heard and whose professional experience is beyond doubt wins the competition. This influence can be achieved with a personal brand. For its development, it is not necessary to immediately recruit a team of the strongest professionals and do everything at the highest level. You can get started with the following 5 steps.
1. Identify the niche where you have the most experience.
It could be a rich life experience, such as motherhood, or a profession in which you develop. Immediately take care of what can demonstrate your expertise: certificates and diplomas, cases, reviews.
2. Choose a social network where you will develop your personal brand.
There is no need to grab onto everything at once, so the probability of not being able to do anything and burn out is higher. Develop gradually.
3. Understand what you are willing to do on your own and what you will delegate.
For example, if you like writing texts, leave this task to yourself, and entrust the creation of visual content to other specialists.
4. Decide on the frequency of publications and their format.
If you want to run an expert blog on Instagram, think in advance what content you will post in posts, what content in stories, and what topics you could broadcast live on. Don’t aim to post every day. Start at 2-3 a week and find a comfortable rhythm in the process.
5. Add your personality to the expertise.
No one is interested in stories of “successful success” from people who spend 24/7 in a business suit in a great mood. This does not happen, and your audience is well aware of this. Do not forget to talk about your personal interests and activities, share your doubts and experiences. A small amount of this will give a lively expert blog, and your subscribers will trust you more.