In difficult times, those whose name is heard and whose professional experience is beyond doubt wins the competition. This influence can be achieved with a personal brand. For its development, it is not necessary to immediately recruit a team of the strongest professionals and do everything at the highest level. You can get started with the following 5 steps.
1. Identify the niche where you have the most experience.
It could be a rich life experience, such as motherhood, or a profession in which you develop. Immediately take care of what can demonstrate your expertise: certificates and diplomas, cases, reviews.
2. Choose a social network where you will develop your personal brand.
There is no need to grab onto everything at once, so the probability of not being able to do anything and burn out is higher. Develop gradually.
3. Understand what you are willing to do on your own and what you will delegate.
For example, if you like writing texts, leave this task to yourself, and entrust the creation of visual content to other specialists.
4. Decide on the frequency of publications and their format.
If you want to run an expert blog on Instagram, think in advance what content you will post in posts, what content in stories, and what topics you could broadcast live on. Don’t aim to post every day. Start at 2-3 a week and find a comfortable rhythm in the process.
5. Add your personality to the expertise.
No one is interested in stories of “successful success” from people who spend 24/7 in a business suit in a great mood. This does not happen, and your audience is well aware of this. Do not forget to talk about your personal interests and activities, share your doubts and experiences. A small amount of this will give a lively expert blog, and your subscribers will trust you more.
Update your resume and portfolio regularly
While a specialist has a stable job, he rarely thinks about a resume and portfolio. Therefore, when there is an urgent need to get a job in another company or find a new customer, it often turns out that the resume and portfolio are out of date, and first you need to spend time on revising them.
So that you can quickly find customers, periodically return to your resume, add new projects and indicate your job responsibilities. If in your profession the selection of candidates is based on a portfolio, supplement it with new examples as soon as you have them. It is best to design them as case studies so that the customer understands why you made such decisions. Be sure to ask permission for registration of work in the case.
Follow these tips and you will be excellent at navigating the job market at any time. We wish you interesting projects and success in your work!
