A call to action is an important element of an ad creative, website or landing page. Today we provide examples of effective calls to action and based on a post on the App Samurai blog, we give a short checklist on how to create a CTA.
1. Netflix: “30 Days Free”
The CTA button on the home page of the world’s most famous online service for watching movies and TV series was created taking into account all the “golden” rules: red color, highlighted value and an eyeliner that explains why the user needs to connect to the system. In Russian, the eyeliner seems to be quite long. In the English version, the phrase is shorter, but this is due to the peculiarities of the language.
Speculative operations in the foreign exchange and stock market. Work with futures and indices on CME. Work on FORTS and RTS. Development of portfolios and investment strategies for clients. Knowledge of technical (price charts of various types, indicators and oscillators, trends, channels, support / resistance levels) and fundamental analysis, take note of news. I work according to my trading strategy in compliance with the rules of capital management and risk management. Development of trust management strategies. Technique of order execution, placing and changing protective stop-losses, hedging.