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7 stages of creating content for the site

The content on the site plays a key role. The user opinion about you as a specialist directly depends on its quality. And the uniqueness of the materials affects the position of the site in the search results. Therefore, it is definitely not worth posting raw information on it. To create quality content, you need to go a long way from targeting to analysis. In this article, we will outline the 7 main stages of creating content for a website.

# 1. Creating a portrait of a buyer

Getting started, it is worth deciding who the text will be addressed to. Agree, if you are a copywriter and teach novice colleagues to write materials correctly, and the content is addressed to everyone, including a completely unprepared audience, then it will not work. After all, an ordinary worker from a factory does not need such a skill. He would love to read something humorous. Therefore, at the very beginning, you need to create a portrait of the ideal client: “Who is this?” “What is his gender and age?”, “What interests him?”, “Why should he be interested in this?”, “What benefit will he get from the product?”.

After creating your ideal customer portrait, conduct an audience analysis. Analytics services from Yandex and Google will help with this. Also, it will not be superfluous to visit the sites of competitors and see what audience they are targeting. After collecting all the necessary information, combine them. Compare the two images: the one you would like to see and the real one. Then, shape your final prospect. It is on him that you should focus in further work, take into account when writing the text.

# 2. Choice of format

A lot depends on the format in which the information will be presented. So, online stores can demonstrate the terms of use of products. This can be done in the format of a fascinating video review, or you can write dry instructions. Clearly, a visual aid is much more effective. It is worth noting here that not all formats can fit into the site concept. Let’s list the main options: articles, reviews, e-books, “white” books, case studies or studies, videos, infographics or webinars.

# 3. Generation of topics for publications

To understand what to write on the site, it is worth deciding how your target audience is looking for information. Of course, there should be a clear idea of ​​what worries users, what they will definitely want to know about. However, this is not always enough to form a theme. Try to find resources that appeal to your target audience. Analyze which articles they are most interested in. Pay attention to the flow and style of the text. And also use the WordStat service to determine the key queries that users enter in the process of finding the necessary information.

# 4. Formation of titles

In the modern world, people try to ignore all unnecessary information so as not to overload themselves. Because of this, it is not uncommon for them to first read the title of the article when they go through and only then decide whether it is worthy of attention. Accordingly, all headings and subheadings should be clear, short and catchy. Moreover, the title should accurately reflect the essence of the material. Here are some good techniques for creating a header:

  • Use numbers, they always attract and bring an element of reality.
  • Promise in the title to give something valuable and useful. And in the article, be sure to provide what you promised.
  • Use unusual adjectives. They will surely catch and focus attention on themselves. In this case, the main thing is not to overdo it and not to use too complicated words.
  • Organize information with headings. Let them divide all the text into clear blocks. It is important that the reader can familiarize himself with the individual elements and understand the essence.
  • Use the questions: How to start making money on the Internet?
  • Create Collections: Free services for …
  • Share the secrets to success. If you have solid clients, then their stories can be used for good material. And in accordance with this, form the desired headline: The secret of success … or How much does it cost to open a business: exact numbers from Andrey Lavrov.

No. 5. Visual content

Let’s think about how pleasant it is to read an article with no illustrations? Perhaps it is very difficult to hold attention on a large block of text. Therefore, it is best to separate the information with photographs. Have you already started downloading pictures from the Internet? Don’t, mindlessly adding images won’t do anything good either!

  • Firstly, it is desirable that they were original, that is, captured by you or a hired photographer. If this is not possible, then use free photo stocks. This will prevent you from receiving a copyright infringement notice.
  • Second, they should clearly reflect the content of the text. By and large, this is an addition to it. So that the user retains the association in his head and learns the material better.
  • Thirdly, photos cannot be thoughtlessly added everywhere. They should be given a certain place. Either at the end of the block, or at the beginning, if the section is large, then you can add several pictures in the middle.
  • Fourth, there are certain types of illustrations that will ruin everything. So you have to be very careful when using animated images. Their movement greatly distracts attention from reading.

# 6. SEO

For some, these three letters mean nothing. Therefore, we will briefly explain what is meant by this. Correct text that meets all the requirements will rank well in search results. Consequently, it will be shown more often and more users will open the article. To achieve this, it is necessary to add key queries to the text – phrases that are most often typed in the search. There should be several of them and it is desirable that they be used more than once in the text. In addition, it is worth adding external and internal links, as well as adding an alt attribute to all photos.

# 7. Harness the power of first impressions

The last and no less important point. Everything has already been thought out, a theme has been chosen, a title and text have been written, photos have been added and the content has been adjusted to the required parameters. So it can be published! But no. Take a look at the material again, it is best to do this a few hours after the completion of the work. If there is an opportunity to look at it in a day, then use it. Now check if he answers the questions: “What?”, “When?”, “Why?” And How?”. Are these responses reflected in subheadings? If the user does not find the necessary information within 10-15 seconds, he will most likely leave the site.


The quality of the materials posted on the site greatly affects its promotion. Remember, original and useful articles aimed precisely at your target audience will always make a profit. They will not have an immediate effect, this work is designed for the long term. Go through all 7 stages of content creation and you will definitely see the result!

Moris Akline
About author

Speculative operations in the foreign exchange and stock market. Work with futures and indices on CME. Work on FORTS and RTS. Development of portfolios and investment strategies for clients. Knowledge of technical (price charts of various types, indicators and oscillators, trends, channels, support / resistance levels) and fundamental analysis, take note of news. I work according to my trading strategy in compliance with the rules of capital management and risk management. Development of trust management strategies. Technique of order execution, placing and changing protective stop-losses, hedging.
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