In-app ads (in mobile apps) are a great way to grab the attention of a wider audience. A variety of segments of the population spend their time here: from teenagers to older people. And with the pandemic, app usage has only grown. So, only in the first half of 2020, according to the App Annie report, an excerpt from which the Cossa portal shared, the time spent by Russians in mobile applications was 3.5 hours a day. This is 40% more than in the same period in 2019.
And a few more numbers. In a press release from App Annie, excerpts from which Newspaper shared. Ru, it is reported that in the third quarter of 2020, Russians spent $ 348 million (!) On mobile applications. More than half of them were in mobile games, namely $ 244 million.
Many more figures and facts can be cited, but there will be only one conclusion – the growth of the popularity of mobile applications will not stop. And among the trends of 2021, you can see that mobile apps are considered the key to business development. All this leads us to the fact that companies should move through this channel. In this article, we present 4 practices for advertising in a mobile application. And we will show how this can work on the example of real advertising campaigns of the BYYD platform.
1. Interactive formats
Traditional banners can be called a passive format. But mobile advertising in the application can be completely different – with the inclusion of interactive, which will attract the user and motivate him to interact with the advertisement. Interactivity is especially appreciated if the advertising message is “tied” to the product. Here are some ways to make your ads more interactive.
Add clickable elements that can literally immerse the user in the product. An example is our ad created for the Myllin Paras brand. We used the Rich Media format (dynamic ad creative), in which we first presented the product, and then offered the user to see the recipe options with the product. The screenshots are below, and you can click on the advertisement yourself here.
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