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3 Ways to Increase Views with YouTube Algorithms

Average viewing duration

From a marketing point of view, the number of views is far from the most important metric. Much more important is your ability to keep users’ attention. Average View Duration indicates how long, on average, a user watched your video. The closer this figure is to the length of the video, the better. This indicates that your videos are interesting to your audience.

Again, you can see statistics in the context of one video or all videos combined. This can come in handy if you decide to release shorter videos over the course of a month to find out if the average watch time will increase or if the length of the video plays almost no role.

Most importantly, remember that your videos will show higher in SERPs with good average watch times.

CTR of videos

This is arguably the most important metric because it shows whether your videos are grabbing the attention of users.

A high CTR is the main sign that you are making interesting and relevant content. This will give you priority when ranking for relevant keywords, and it will be easier for you to promote your video.

Of course, sometimes there may be a lot of video thumbnail views, but few clicks. This is because users don’t like the icon or the title isn’t getting enough attention.

Low views with high click-through rates most likely means that your content is interesting to users, but you are targeting a specific (and therefore small) audience.

Find out where the audience is coming from

In the Audience tab, you can find out who is watching your videos and how users find your content. Your channel audience can be divided into two categories: subscribers and viewers.

It’s important to understand exactly how users find your content. The Traffic Sources report provides information on how viewers got to your channel – from direct links to referrals from search engines. For example, this way you can check how well the keywords in the title are performing. If you see that a lot of viewers come from Facebook, then you should start publishing and promoting videos on this platform more often.

It is very important to know which audience is interested in your content.

Tip: If you are promoting a product using video, compare YouTube audience data with your website or Facebook data. Sketch a portrait of your product’s target audience across multiple platforms and highlight commonalities.

Analytics can help you gain a more complete picture of a potential buyer and understand what content to focus on. Based on this data, you can decide what content to do in the future.

In this article, I talked about the most basic indicators. It is definitely worth exploring each and every YouTube analytics tool and feature further. Especially if you are selling some products or promoting offers using video ads.

Of course, the most important thing is to produce decent content. In this case, sooner or later your videos will find their audience.


Moris Akline
About author

Speculative operations in the foreign exchange and stock market. Work with futures and indices on CME. Work on FORTS and RTS. Development of portfolios and investment strategies for clients. Knowledge of technical (price charts of various types, indicators and oscillators, trends, channels, support / resistance levels) and fundamental analysis, take note of news. I work according to my trading strategy in compliance with the rules of capital management and risk management. Development of trust management strategies. Technique of order execution, placing and changing protective stop-losses, hedging.
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