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13 effective techniques to strengthen your customer acquisition strategy



1. FAQ for long searches.

The idea is to use the FAQ section for long-tail searches, particularly those that lead users to a purchase decision. Targeted FAQ topics can help you get to the top of the SERPs for the questions your customers are trying to answer.

During the development of such a database, you should definitely place a clear CTA element in it that encourages people to register with your service. Plus, you also need a custom domain here that won’t rob you of indexed pages and content.

2. Personal interaction with the first clients.

Your first customers will become the biggest supporters of your company if you treat them properly. You need to reach out to each of the first 100 customers personally – and not through automated emails on your behalf, but through real personalized emails. By thanking these people for registering and offering them your help, you are more likely to build trust with them.

This is a very simple trick, and yet many companies overlook it.

3. Affiliate distribution.

The basic concept of partner distribution is simple – you have a discount offer for your product or service that you distribute through your partners. To implement this technique in your business, you need a few things. First of all, this is an affiliate page – a customized URL that is created for each partner and explains the offer and the details of the discount to potential clients. Then you will need some kind of platform to repay the debt.

4. Double loop referral programs.

One of the most famous customer acquisition methods is the double-loop referral program. Dropbox has successfully used this technique with its Invite a Friends, Get a Place campaign.

In the real world, DirectTV uses this technique by transferring $ 100 to each user who brings a new customer. In addition, they also donate $ 100 to anyone who joins the company through such a recommendation.

In general, this scheme can be implemented in different ways, but the idea here is always the same – to provide monetary value to both parties in order to encourage users to recommend your product to others.

Tip: Try simply asking customers to tell their friends about your product or service. If your offer is good enough, you may well do without a reward.

5. Video syndicates.

Online learning is becoming more and more popular these days, and it makes perfect sense. Platforms like Coursera, Grovo, and Udemy give anyone the opportunity to learn. If you create video content and do not take advantage of these resources, then you are depriving yourself of an excellent distribution channel.

Such sites will allow you to reach potential customers who cannot find out about your particular product or service in any other way.

6. Recovery.

In the case of most SaaS companies, once a user cancels their subscription or does not convert to a paid customer, they forget about it, but in fact this approach is fundamentally wrong. The fact that your product did not suit him this time does not mean that he will never respond to your suggestions again. The idea behind recovery is for you to send offer emails to users who intend to leave, encouraging them to return to your product.

7. Take advantage of the viral loop.

If you are fortunate enough to work on a product that has a “viral effect,” you simply have to reap the benefits of that benefit. Generally speaking, a viral loop is the idea of ​​using the natural function of your product to accelerate growth.

MailChimp excel at harnessing the viral component of their service. If you’ve ever used MailChimp’s services, you’re probably familiar with their MonkeyRewards program, an option provided when sending mailings that allows users to place a “Powered by Mailchimp” badge in their email footer in exchange for campaign credits. Using this approach, they trade smaller invoices for free marketing to hundreds of thousands of people.

8. Guides.

In terms of growth, leadership is an incredibly valuable asset. This applies not only to large companies, but also to small startups.

Of course, the process of creating a high-quality leadership can take a lot of time (up to several months) and resources from you, but as practice shows, in most cases, this work pays solid dividends for companies.

9. OEM deal.

Essentially, an OEM (Original Equipment Manufacturer) deal is a tighter partnership in which a software (or hardware) supplier makes your product part of their offer to fill a gap in it.

Most often, OEM deals are used for hardware, where a laptop, for example, is delivered to a customer with preinstalled software. Nevertheless, in the field of software, such agreements are becoming more common. If you work in the service industry, consider what similar products you can combine your service with.

10. Product integration.

Integrating your solution into an existing, often larger product can make a lot of sense, and to complete this step, you just need to take the time. There are several examples of great integration marketplaces in the software world today, notably Salesforce, Hootsuite, and Zendesk. Product integration will not only help you attract thousands of new customers, but it will also serve as a starting point for forming deeper relationships with your audience.

11. Industry research.

If you would like to draw attention to your company within the industry, do industry research and publish the results. You will be able to use this information to develop your product, and these materials will become a fulcrum for many other people in your industry.

Of course, this work will take a lot of your time, but trust me, with the right approach, it will definitely be worth the effort.

12. Unite people.

The basic concept here is to bring a group of people together around a cause that your company is addressing.

Consider a concrete example: Big Boulder Initiative. They use their brand to bring social data people together to discuss industry issues and opportunities.

By taking this initiative, your organization can become the cornerstone of a problem that is relevant to your business, and this, in turn, can significantly accelerate its growth.

13. Free offline tools

One of the most typical examples of this technique is the HubSpot company. They’ve created free Marketing Grader and RetweetLab tools that act as a pre-qualification funnel for HubSpot users.

With their customers running reports on the effectiveness of their inbound marketing, HubSpot can use this data to drive new audiences to the main product.

Moris Akline
About author

Speculative operations in the foreign exchange and stock market. Work with futures and indices on CME. Work on FORTS and RTS. Development of portfolios and investment strategies for clients. Knowledge of technical (price charts of various types, indicators and oscillators, trends, channels, support / resistance levels) and fundamental analysis, take note of news. I work according to my trading strategy in compliance with the rules of capital management and risk management. Development of trust management strategies. Technique of order execution, placing and changing protective stop-losses, hedging.
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